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We are the heirs of generations who survived threats much more powerful and awesome than those that challenge us now.


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Our fathers and mothers were strong men and women who shaped a new society during the Great Depression, who fought world wars, and who carved out a new charter of peace for the world. We ourselves are the same Americans who just ten years ago put a man on the Moon. We are the generation that dedicated our society to the pursuit of human rights and equality. And we are the generation that will win the war on the energy problem and in that process rebuild the unity and confidence of America.

We are at a turning point in our history. There are two paths to choose. One is a path I've warned about tonight, the path that leads to fragmentation and self-interest.


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Down that road lies a mistaken idea of freedom, the right to grasp for ourselves some advantage over others. That path would be one of constant conflict between narrow interests ending in chaos and immobility.

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It is a certain route to failure. All the traditions of our past, all the lessons of our heritage, all the promises of our future point to another path, the path of common purpose and the restoration of American values. That path leads to true freedom for our nation and ourselves. We can take the first steps down that path as we begin to solve our energy problem.

Energy will be the immediate test of our ability to unite this nation, and it can also be the standard around which we rally. On the battlefield of energy we can win for our nation a new confidence, and we can seize control again of our common destiny. In little more than two decades we've gone from a position of energy independence to one in which almost half the oil we use comes from foreign countries, at prices that are going through the roof. Our excessive dependence on OPEC has already taken a tremendous toll on our economy and our people.

This is the direct cause of the long lines which have made millions of you spend aggravating hours waiting for gasoline. It's a cause of the increased inflation and unemployment that we now face. This intolerable dependence on foreign oil threatens our economic independence and the very security of our nation.

The energy crisis is real. It is worldwide. It is a clear and present danger to our nation. These are facts and we simply must face them. What I have to say to you now about energy is simple and vitally important. Point one: I am tonight setting a clear goal for the energy policy of the United States.

Reagan and Carter in 1980 Presidential Debate

Beginning this moment, this nation will never use more foreign oil than we did in -- never. From now on, every new addition to our demand for energy will be met from our own production and our own conservation. Point two: To ensure that we meet these targets, I will use my presidential authority to set import quotas.

I'm announcing tonight that for and , I will forbid the entry into this country of one drop of foreign oil more than these goals allow. These quotas will ensure a reduction in imports even below the ambitious levels we set at the recent Tokyo summit. Point three: To give us energy security, I am asking for the most massive peacetime commitment of funds and resources in our nation's history to develop America's own alternative sources of fuel -- from coal, from oil shale, from plant products for gasohol, from unconventional gas, from the sun.

Just as a similar synthetic rubber corporation helped us win World War II, so will we mobilize American determination and ability to win the energy war. Moreover, I will soon submit legislation to Congress calling for the creation of this nation's first solar bank, which will help us achieve the crucial goal of 20 percent of our energy coming from solar power by the year These efforts will cost money, a lot of money, and that is why Congress must enact the windfall profits tax without delay. It will be money well spent. Unlike the billions of dollars that we ship to foreign countries to pay for foreign oil, these funds will be paid by Americans to Americans.

These funds will go to fight, not to increase, inflation and unemployment. Point four: I'm asking Congress to mandate, to require as a matter of law, that our nation's utility companies cut their massive use of oil by 50 percent within the next decade and switch to other fuels, especially coal, our most abundant energy source. Point five: To make absolutely certain that nothing stands in the way of achieving these goals, I will urge Congress to create an energy mobilization board which, like the War Production Board in World War II, will have the responsibility and authority to cut through the red tape, the delays, and the endless roadblocks to completing key energy projects.

We will protect our environment. But when this nation critically needs a refinery or a pipeline, we will build it.

Jimmy Carter Crisis of Confidence

Point six: I'm proposing a bold conservation program to involve every state, county, and city and every average American in our energy battle. This effort will permit you to build conservation into your homes and your lives at a cost you can afford. I ask Congress to give me authority for mandatory conservation and for standby gasoline rationing. And I'm asking you for your good and for your nation's security to take no unnecessary trips, to use carpools or public transportation whenever you can, to park your car one extra day per week, to obey the speed limit, and to set your thermostats to save fuel.

Every act of energy conservation like this is more than just common sense -- I tell you it is an act of patriotism. Our nation must be fair to the poorest among us, so we will increase aid to needy Americans to cope with rising energy prices. We often think of conservation only in terms of sacrifice. In fact, it is the most painless and immediate way of rebuilding our nation's strength.

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Every gallon of oil each one of us saves is a new form of production. It gives us more freedom, more confidence, that much more control over our own lives. So, the solution of our energy crisis can also help us to conquer the crisis of the spirit in our country. It can rekindle our sense of unity, our confidence in the future, and give our nation and all of us individually a new sense of purpose.

Jimmy Carter — Morality and the Crisis of Confidence

You know we can do it. We have the natural resources. We have more oil in our shale alone than several Saudi Arabias. We have more coal than any nation on Earth. We have the world's highest level of technology. We have the most skilled work force, with innovative genius, and I firmly believe that we have the national will to win this war. I do not promise you that this struggle for freedom will be easy. I do not promise a quick way out of our nation's problems, when the truth is that the only way out is an all-out effort.

What I do promise you is that I will lead our fight, and I will enforce fairness in our struggle, and I will ensure honesty. And above all, I will act. We can manage the short-term shortages more effectively and we will, but there are no short-term solutions to our long-range problems.

NEWSLETTERS

The third and final way to build confidence is through education. Your users are going to start out as newbies. They need to learn your design. You can ignore that fact and leave them to wander about aimlessly until they figure things out on their own. Or you can take pity on their poor unfortunate souls and help them out. Good innovators recognize and embrace their role as teachers.

Start them out with the easy stuff. Giving them early and easy wins will start to build their confidence and give them the courage they need to press forward with the more challenging bits. Mint, the financial planning app, does a great job of this. The early stages of your experience are critical.

Find a way to incorporate a tutorial into the beginning of the experience. By treating your users with kid gloves at the beginning, you can toughen them up and instill in them a sense of confidence so strong that they can face whatever challenges might await them. Creating a sense of confidence is the best way to displace the fear inherent to starting anything new. Start by removing any ambiguity from your design. Make sure every piece of information and every choice is presented clearly.

Next, as often as possible, put your users in control. The more control they have over the experience, the easier it will be for them to learn. And finally, teach. Make your lessons explicit and give extra care to the beginning of your experience. Doing all these things will create the opportunity for your users to experience your design with confidence. Design Principles. Demystifying the MVP By.

Now What? Robert O. Sarah E. Carter, Keeping Faith , McCrisken 1 1. University of Warwick UK. Personalised recommendations. Cite chapter How to cite? ENW EndNote. Buy options.